Hello

My Story

I’m a lifelong entrepreneur who launched my first business at the age of 15—and never looked back. Over the past 30 years, I’ve founded 21 companies across 7 countries, gaining hands-on experience across a wide range of industries.

From building a successful retail shoe store chain in Europe to founding one of the region’s largest tile installation construction companies, I’ve had the opportunity to scale businesses from the ground up. I’ve also run a thriving tour and rental business in Florida, launched a national motorcycle transport service, and led a major export operation while living in Indonesia for two years.

For two years, I served as the U.S. CEO of one of the world’s largest cashback reward platforms, expanding my expertise in digital commerce and customer loyalty.

Over the last decade, I’ve earned a reputation as a turnaround specialist. I’ve been brought in by companies across the U.S. to help restructure operations, identify weak points, and boost profitability—often within just one week.

In 2019, I moved to Chattanooga, Tennessee, where I live today with my wife Ana. Before that, we were based in Fort Lauderdale, Florida.

In early 2024, I partnered with Marko Kesteli to co-found Booster, with the mission of creating the world’s first truly complete ecosystem—one that unites shopping, rewards, affiliate marketing, AI tools, digital commerce, and community engagement under a single platform.

My goal is to make Booster a disruptive force that empowers people and businesses across the globe.

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